Alana Willis

I'm an experienced content strategist with over 10 years of experience crafting impactful B2B/B2C narratives. Let me tell your brand's story.

Some of my work

About Me

Every piece of content is a story waiting to be told—and it's my privilege to tell it. As a content marketing manager specializing in B2B SaaS, influencer marketing, SEO, and AI-driven content solutions, I not only craft engaging narratives but also shape the strategic vision behind them. From blogs and emails to social media and comprehensive website copy, here's a collection of my recent work showcasing impactful storytelling, strategic planning, and innovative content creation.

Later blog •

Introducing Later 360: One View for All Your Influencer Marketing Data

Enterprise marketing leaders understand the challenge intimately. Influencer marketing drives real business outcomes, but proving that impact has required piecing together data from multiple platforms, reconciling metrics across teams, and building manual reports that are outdated the moment they're finished. The result is fragmented visibility that makes it difficult to optimize in real time, harder to prove ROI to stakeholders, and nearly impossible to scale with confidence.Later is launching...
Mavely •

Case Study: Retailer Campaign Drives 2.6x ROAS in Frozen Product Sales for Food Brand • Mavely

Mavely partnered with a well-known provider of high-quality protein products that specializes in family-friendly meals and innovative food solutions, to amplify awareness and drive sales at a leading nationwide retailer known for its wide reach and one-stop-shop convenience, offering everything from groceries to household essentials at affordable prices. Centering on three of the food brand’s most popular products—garlic parmesan chicken wings, seasoned rotisserie chicken wings, and honey-infuse...
Mavely •

Super Mega Gift Guide! 50 Can't-Miss Cyber Week Deals • Mavely

It’s here!!! Cyber Week 2024 is upon us, and we’ve got the inside track on the hottest Black Friday and Cyber Monday deals from some of the world’s most beloved brands! Dive into our super mega Cyber Week gift guide featuring top finds from Athleta, Crocs, Gap, Gap Factory, lululemon, Michael Kors, and Nordstrom Rack, and get ready to shop, link, and save! Be the life of the holiday party with this stand-out statement dress that pairs beautifully with blazers, heels, boots, and more!Link Now  Wh...
Ilumed •

It's okay to ask for help. Here’s why. | ilumed

In a country that often praises self-reliance and independence, many people over 65 might believe that asking for help is a sign of weakness.

However, it's time to start thinking differently. When you could use a hand with something, especially when navigating something as complex and important as your healthcare, asking for help is not only wise but a clear indicator of strength.

At ilumed, we understand that healthcare for adults aged 65 and older can be overwhelming. The Medicare landscape
Ilumed •

Achieving health equity through technology | ilumed

By Julie Santiago, Senior Vice President of Quality and Case Management at ilumed

As a registered nurse for more than 36 years, I had the unique opportunity to walk alongside patients during some of the most vulnerable times in their lives. Some patients had great resources and strong support systems, with families who care for them and ensure their needs are met. Other patients, however, faced their healthcare journeys alone, braving cancer and chemotherapy and working toward remission with he
PassTime GPS •

Avoid straw buyer fraud at your dealership or finance company with these tips

If you work in the auto finance industry, chances are you’re no stranger to the increasing, and varying methods of financial fraud criminals are using, one of which is called a straw purchase. This is when a person buys a large item, such as a car or a house, on behalf of someone who otherwise would be unable to make the purchase due to low income or poor credit. If the straw buyer doesn’t disclose that they are buying the vehicle or taking out a loan on behalf of the person who actually will be
Ilumed •

Tips to help you stay safe and healthy this winter

With its pretty snowflakes, festive holidays and plenty of opportunity for cozy comfort at home, winter can be a magical time. However, harsh weather conditions, seasonal illness and a higher potential for isolation can also make winter a tough time of year for a lot of people. As temperatures drop, there’s no time like the present to prepare yourself and your home for the winter ahead. Here are some common winter hazards along with tips you can follow to increase your chances of a safer, health
PassTime GPS •

Stay ahead of the changing used car market with these smart GPS solutions

If you’re in the used car financing industry, we probably don’t have to tell you that the past few years have been a wild ride. Thanks to a perfect storm of factors, from the United Auto Workers (UAW) strike to economic uncertainty, market volatility has become the new normal, and used car market trends indicate that it’s not going to change anytime soon.

If you’re in need of some strategies to help you handle the ups and downs of the used-car roller coaster, you’re in luck: we’re here with som
Kera Vo -- Franchise Consultant •

Meet Le Macaron Franchise Owner Joe Eckart

Le Macaron French Pastries is starting off December with a bang! Congratulations to Manoj and Minal Goswami, who were just awarded 3 franchise territories in the Chicagoland area! Manoj has an extensive background in finance and Minal has been working in retail to gain experience to operate their three locations as they open. Looking forward to seeing the Goswamis open their doors in 2024!🎉 #macaronfranchise #franchiseopportunities #frenchpastries
Dog Training Elite franchise •

Our Dog Training Franchise Is A Perfect Fit For First Responders!

Diversifying your income is more important now more than ever, and this is not an exception for first responders. Even with an exciting, satisfying job, starting your own business is always a smart move. And if you're looking for a solid investment with low overhead, high potential returns, and a sense of fulfillment from giving back to the community, our dog training franchise may be just the right fit for you!

Whether you're looking to make a career move from first responder to business owner
Shuckin' Shack Oyster Bar franchise •

Live Your Dream, Own An Oyster Bar Franchise - Shuckin' Shack

Everyone needs a beer and a shuckin’

but no one needs another typical sports bar

We’re a family vacation experience rolled into an oyster bar, where the bar is our captain and the owner is the first mate. We’re a gathering place full of all types of people who just want to have fun, where you can spend quality time with the folks you love most, and where strangers are just friends you haven’t met yet!

If you think the only two types of seafood franchises for sale are fancy-schmancy, white ta
SEO freelance work •

How to Heat Press DTF Transfers?

If you’re looking for a transfer method that allows you to print on a variety of fabrics and has a quick turnaround, DTF transfers could be an option to suit your needs.

What is DTF?

DTF, or Direct to Film, is when film transfers are printed via a 4-color process. These are then backed with a powdered adhesive and cured in a dryer. Finally, they are applied to substrates with a heat press. DTF transfers are typically used for printing on t-shirts, but they can also be used on many other items,
Ilumed •

Your questions about vaccines after age 65, answered | ilumed

Have you ever heard the expression, “an ounce of prevention is worth a pound of cure?” While it might just sound like another old-fashioned saying, it can often be true. One of the most important things you can do to protect your health, along with the health of your family, is to take preventive measures so you don’t get sick in the first place.

In addition to eating healthy foods, exercising regularly and other lifestyle choices you can make to help keep you feeling your best, staying up to d
Disposable Headphones •

Give Yourself a Summer "Daycation" With These Fun Activities

Summer is finally here, and we all know what that means – vacation time! But what if you don’t have the luxury of taking a week off or going on an exotic getaway? Don’t worry; we’ve got you covered. Why not try a “daycation” instead? A daycation is like a mini-vacation that takes place in just one day. It’s perfect for those who are short on time but still want some much-needed relaxation.

No time for a vacation? Try a “daycation!”

Sometimes, life can get busy and we may not have the time to g
Ilumed •

Tips for Reframing the Way You Look at Aging | ilumed

“Age is nothing but a number.”

“You’re only as old as you feel.”

“Growing old is mandatory, but growing up is optional.”

Chances are, you’ve heard at least one of these sayings before, but did you ever stop and think that there just might be some truth behind them? In our age-obsessed culture, it can be difficult to see the natural process of aging as something positive. However, by reframing the way you look at growing older, it’s possible to stay feeling better and healthier for longer. In
Ilumed •

Four Ways to Save On Healthy Groceries | ilumed

You already know that eating good food can help you feel your best, but you might not know just how important good nutrition is to your overall health. Poor diets have been linked to health risks such as Type 2 diabetes, heart disease and even certain types of cancer.[1] It’s essential to give your body the fuel it needs to function at its best. But sometimes, that can be easier said than done.

If you’ve been to the grocery store recently, you’ve probably noticed that it’s getting more and more
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